Thursday, April 05, 2012

Meet Mulcair's Arms



The much-anticipated NDP attempt to define Thomas Mulcair has arrived, en francais at least. In it, we're treated to close ups of Mulcair's forearms (so that the Tories won't dare call him a "weak leader"), then Tom rolls up his sleeves...

...cut to Mulcair in a suit. Why was he rolling up his sleeves in the previous scene? Or is this a flashback? Will we find out in the next ad? I'm baffled. This is season 4 of Lost all over again.

Regardless, Mulcair gets off the key NDP lines: listening, working together, green economy, plan, vision. All good things.

So on the whole, it's not a bad introduction. I wouldn't say it defines Mulcair, but he looks serious and pleasant at the same time, which is the important thing. The ad is about warming voters up to a man with a gruff reputation and, on that score, it should do the trick.

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8 Comments:

  • Seeing as broadcasting on the internet is free, releasing a series of promos that actually fit together in a "Lost" kind of way (maybe with a "John Lennon is dead" sort of hidden message?) would be brilliant. Endear yourself to the youth vote. There's got to be a McGill intern (or MP) around who can do the cutting and editing from their (mom's) basement after Tom does a few hours worth of clips over some drinks.

    By Anonymous Anonymous, at 12:20 PM  

  • Does this mean he believes in the right to bare arms?

    By Blogger Dan F, at 12:24 PM  

  • This comment has been removed by the author.

    By Blogger sharonapple88, at 1:15 PM  

  • Who started the trend in pre-writ advertising? It's bad enough during elections....

    By Blogger sharonapple88, at 1:29 PM  

  • I think it's more about echoing Jack Laytons ads from the last election with the rolled up sleeves, the Im just like Jack, sort of approach

    By Anonymous Deputy Dan, at 1:30 PM  

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  • I wouldn't say it defines Mulcair, but he looks serious and pleasant at the same time, which is the important thing.

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